Teraverde Current Commentary

Solving Customer Frustration
Jim Deitch

Solving Customer Frustration

Mortgage customers tell us our process needs improvement: Why does it take 45 days to get a mortgage when I can get a car loan or credit card in under an hour? Why do I have to keep supplying more information throughout the process? Why do I feel lost during the process?  

Lenders often hope that snapping on latest and greatest technology tool will help.  It won’t fix the real problem. The loan manufacturing process needs to be fundamentally designed from the desired borrower experience outward. Quick fixes don’t usually work, which is why so many mortgage technology promises just don’t deliver.  

Do a quick check on your own processes with our free guide that looks at 7 key areas with over 60 points to consider: www.teraverde.com/profitability-checklist

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